Wood Play — Handcrafted Games, Rental & Educational Platform
Engineered an all-in-one digital platform with Next.js 16 App Router and embedded Payload CMS 3. Unites an artisanal wooden games shop, a 21+ event game rental hub, the FAMILI educational LMS with video courses, and an interactive 4-dimension family assessment engine—fully optimized with complete Generative Engine Optimization (GEO) and technical SEO for Google AI Overviews, ChatGPT Search, and Perplexity across 7 languages (sr, en, de, ru, es, zh, ja) with Turso libSQL and a zero-downtime static fallback layer.
Overcoming production bottlenecks and scalability constraints.
Unifying four fundamentally different business domains (eCommerce shopping, live event game rentals, digital video course LMS, and gamified diagnostic testing) into a cohesive, high-performance platform across 7 languages without fragmented microservices or database downtime.
Engineered with disciplined primitives and modern runtimes.
Architected an embedded Payload CMS 3 runtime directly within Next.js 16 Server Components with 13 collections and 19 globals. Implemented next-intl with market-specific pathnames, an automated Cyrillic-to-Latin transliteration pipeline, comprehensive Schema.org JSON-LD (SEO/GEO), Turso libSQL with local SQLite development, and a zero-downtime static fallback architecture.
Decisions made for durability, zero lock-in, and throughput.
Complete SEO & Generative Engine Optimization (GEO) Infrastructure
Comprehensive Schema.org entity graphs (Product, AggregateRating, Course, Event, Article, Organization, BreadcrumbList) for Google Rich Snippets, paired with machine-readable /llms.txt, semantic knowledge structures, and dynamic hreflang XML sitemaps engineered for complete Generative Engine Optimization (GEO) across Google AI Overviews, ChatGPT Search, and Perplexity.
Embedded Headless CMS (Payload 3 on Next.js 16)
13 Collections and 19 Globals embedded directly inside the Next.js process; tag-based ISR cache invalidation (revalidateTag) updates static pages instantly upon content edits without server restarts.
7-Language i18n & Localized Path Routing
Full localization across Serbian (sr-Latn-RS), English, German, Russian, Spanish, Chinese, and Japanese with localized pathnames (/sr/iznajmljivanje, /en/rent, /de/mieten, /es/alquiler).
Zero-Downtime Static Fallback Layer
CMS-first with resilient in-code fallback datasets (lib/*-data.ts) ensuring 0 empty states or 500 errors during database maintenance, local seeding, or network blips.
4 Core Platform Modules (Shop, Rentals, FAMILI LMS, Family Test)
E-Commerce with guest/user checkout (IPS QR code, COD surcharge), 21+ oversized rental games with event quote funnel, video course player with downloadable worksheets (PDF/XLSX/MP3), and a 4-dimension family quiz engine.
Dual-Script Serbian Pipeline & Transliteration
Automated Cyrillic-to-Latin transliteration via @exvorn/serbian-transliteration ensuring SEO-friendly URLs and unified indexing.
Dual Database Strategy & Edge Performance
Local SQLite seamlessly deploying to production Turso (libSQL), Git-tracked static media in public/media/, yielding 100/100 Core Web Vitals globally.
System topology & platform flows.
Payload CMS 3 embedded in-process on Next.js 16 with 7-language localized pathnames, Turso libSQL database layer, and zero-downtime static fallbacks.
[ Client Layer: React 19 Components / Cart Context / Interactive Quiz Engine ]
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[ next-intl Routing & Locale Resolution ]
(7 Locales: sr-Latn-RS, en-US, de-DE, ru-RU, es-ES, zh-CN, ja-JP)
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[ Next.js 16 App Router (Node.js Server Runtime) ]
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[ App Routes ] [ Custom Route APIs ] [ Payload CMS 3 Runtime ]
(SSR, SSG & ISR) (/api/orders, /api/auth) (@payloadcms/next)
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├────────────────────────┴────────────────────────┤
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[ Zero-Downtime Fallback ] [ Data & External Layer ]
• lib/*-data.ts Baselines • Turso libSQL (Production) / SQLite (Local)
• 0 Empty State Guarantee • Git-Tracked Media (/public/media)
• Tag-Based ISR Revalidation (revalidateTag)
• Resend Transactional Emails + Google OAuth4 Core integrated digital modules.
| Module | Key Capabilities | Technical Implementation | Target Audience |
|---|---|---|---|
| 1. E-Commerce Storefront | Handcrafted games, books, promo discount validation, multi-step checkout (Standard, Express, In-Person Pickup), IPS QR code & COD, order tracking portal with masked PII. | localStorage Cart + Payload Orders + Resend | Retail shoppers & families |
| 2. Event Rental Hub | 21+ oversized wooden games across 7 categories (Dexterity, Team, Logic, Social, Sensory, Target, Eco) with bespoke event booking inquiry funnel (/book). | RentalGames Collection + Category Filters | Corporate events, festivals & weddings |
| 3. FAMILI Educational LMS | Multi-chapter video courses, downloadable worksheets (PDF, XLSX, DOCX, MP3), lecture notes, interactive quizzes, and certificates of completion. | Courses Collection + Lexical RichText | Parents, educators & specialists |
| 4. Family Assessment Engine | Gamified 4-dimension diagnostic (Rituals, Conversation, Play, Cooperation) with dynamic weighted scoring, achievement milestones, and instant PDF export. | Client-Side Scoring (quiz-game-engine.tsx) | Families seeking development insights |
Production interfaces & workflow engine.
Direct high-resolution captures across automated PR reviews, multi-tenant quality dashboards, BullMQ worker queues, and security hardening controls.
Platform Landing & Artisanal Storefront
High-converting flagship landing page with multilingual hero, featured game collections, customer testimonials, and unified navigation across all 4 platform pillars.
Measured by results.
Successfully launched a unified 7-language platform with 100/100 Core Web Vitals, category-dominant organic search and complete Generative Engine Optimization (GEO) visibility across Google AI Overviews and conversational LLMs, 0-downtime static fallback resiliency, and automated multi-channel checkout & booking pipelines.